• Two-time undisputed heavyweight boxing champion Oleksandr Usyk has been announced as a headline keynote speaker for the SBC Summit 2025 in Lisbon.
• Usyk will appear on the “Super Stage” on 17 September to discuss how lessons from elite sport on performance under pressure can be applied to business.
• His appearance is in partnership with iGaming technology supplier GR8 Tech and Ready to Fight (RTF), a blockchain-based platform co-founded by Usyk for the boxing community.
• SBC Founder and CEO Rasmus Sojmark said the session is about inspiring the industry to “push harder, aim higher, and believe in what’s possible.”
• Usyk joins a high-profile lineup of speakers that also includes marketing leaders Gary Vaynerchuk and Randi Zuckerberg.

Fresh from reclaiming his undisputed heavyweight world title, Ukrainian boxing legend Oleksandr Usyk will be a headline speaker at next week’s SBC Summit in Lisbon. In a major coup for the global betting and gaming conference, one of the world’s most recognised athletes will take to the “Super Stage” to deliver a keynote address.

His session, titled “The Heavyweight Playbook: Building Businesses That Perform When it Matters Most,” will see him share insights on the discipline, resilience, and strategic thinking required to succeed at the highest level. “ He’s not just one of the greatest boxers of our generation but a symbol of resilience,” said Rasmus Sojmark, Founder and CEO of SBC. “Having him share his story with our audience is about inspiring all of us to push harder.”

The Strategic Partnership with GR8 Tech

Usyk’s appearance at the iGaming industry’s flagship event is part of a strategic partnership with B2B technology supplier GR8 Tech. The company is a partner of Ready to Fight (RTF), a blockchain-powered platform for the boxing community that Usyk co-founded.

“Our partnership with RTF is built on shared values of systematic excellence and performance under pressure,” said Yevhen Krazhan, CSO at GR8 Tech. “On the Super Stage, we’ll explore how championship thinking translates directly to business success - delivering valuable insights for everyone hungry for that heavyweight drive.”

More Than a Keynote

In addition to his keynote address, Usyk will be involved in several other activities during the summit. He will make a special appearance at the Legends Charity Game, welcoming the teams onto the field.

Following his speech, he will also headline an exclusive walk to the GR8 Tech booth ( C350) in the Sports Betting & iGaming Zone for a meet-and-greet with delegates, which will include a signed gloves giveaway and other interactive activities.

A High-Profile Speaker Lineup

Usyk is the latest in a series of high-profile names from outside the industry to be confirmed for the SBC Summit’s Super Stage. He joins a lineup that includes world-renowned marketing and business leaders Gary Vaynerchuk and Randi Zuckerberg, as well as a host of football legends including Peter Schmeichel and Gaizka Mendieta. The booking of a reigning and undisputed world champion is a clear statement of intent from SBC, cementing the summit’s position as a premier global event for the betting, gaming, and wider entertainment industries.