Kwiff, a prominent online gaming and sports betting brand, has announced a new gambling sponsorship agreement with Scottish professional football club Motherwell Football Club (Motherwell FC). The deal sees kwiff become the club’s official betting partner and its back-of-shirt sponsor.

The new collaboration comes ahead of the 2025/26 Scottish Premiership season. Under the terms of the newly inked two-year deal, kwiff will benefit from advertising opportunities by appearing on the club’s home and away kits. This agreement marks a significant move for kwiff, representing its first major presence in Scotland.

Suzanne Reid, Motherwell FC’s commercial director, expressed excitement regarding the new collaboration. As reported by iGaming Times, Reid stated that “Welcoming kwiff as our Official Betting Partner and Back-of-Shirt Sponsor for the 2025/26 season is the perfect way to kick-start the new campaign.” Reid also highlighted, as reported by iGaming Times, that it is “great to have kwiff behind us for the next two seasons at least, recording the club’s biggest back-of-shirt agreement,” and she looks forward to working with them and thanked them for supporting the club.

Garry McGibbon, Director of Spryme Limited, also conveyed his excitement for the partnership. As reported by iGaming Times, McGibbon stated that they are “very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans.” He added, as reported by iGaming Times, that “Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters, and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

The new deal with Motherwell FC marks a milestone moment for kwiff as it continues to grow its footprint in the UK, now reaching Scottish football fans through this latest two-year sponsorship.

In conclusion, the new two-year sponsorship agreement between Motherwell FC and kwiff, designating the betting and gaming brand as the club’s official betting partner and back-of-shirt sponsor, signifies a strategic expansion for kwiff into the Scottish market, enhancing its brand visibility ahead of the 2025/26 Scottish Premiership season.